Grassroots marketing is about making real connections in a specific community or audience. It begins with authentic relationships and relies on word-of-mouth strategies to drive brand awareness and action. Here are some key points about grassroots marketing:

As people in the Insurance business, we want to help others. One really great way to do this is to work with community service organizations and get to know the people in our area. Insurance is a relationship business! We have some great ideas that will help you as agents build relationships and continue to build your book of business.

You can host events to educate potential clients about Medicare. You can do this at Libraries, hotels, senior centers, Churches and Health Fairs.

Rent space on a billboard. Share this cost with other agents. Target busy highways or Intersections.

Retail marketing – Set up a time to be at Walmart, CVS or Walgreens (or other popular pharmacies) near you. We can send you small promotional items – hand sanitizers, pens etc. to give away at these events. The benefit of being at the store where potential clients have prescription questions is very helpful for both you as an agent and the potential client.